DailyDOOH

Chris Sheldrake

Planned and bought by Naomi Harsdon in the Mediacom AV department, this campaign for Muller Light, to support the national TV campaign is running during May and June one week on and one week off, with a copy rotation midway in over 620 gyms, i.e. across the whole Clubcom and GymTV estate.

Jill Lee, Group Head Digital told us “It’s the perfect brand to target females pre summer holidays, when they are looking to slim-down to get the perfect bikini body. The Nina Simone soundtrack in the advert is up-beat and cheerful and will air with full audio and with motivate members as they exercise. The opportunity to win tickets to New York (if multi-packs are purchased) will drive sales and gain data-capture. The advert will help to build an incremental TV viewing audience”

This estate includes the top 4 UK gym chains Fitness First, David Lloyd, L.A Fitness and Virgin Active.

 Print This Post

Tweet

This entry was posted on Monday, May 18th, 2009 at 22:30 @979 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.