New @NanoLumens ‘Britomart Towers’
Demonstrating its ability to extend the performance capabilities of LED visualization solutions as an engaging, immersive, and revenue-generating platform in architecturally-sensitive environments, NanoLumens this week announced the completion of a major new installation in Auckland, New Zealand’s architecturally significant Britomart Transport Centre.
The new ‘Britomart Towers’ are a galvanizing pair of premium digital displays that are prominently situated in the busy transportation hub that combines a bus interchange with a railway station in a former Edwardian post office that has been extended with expansive post-modernist architectural elements.
QMS Media New Zealand CEO Wayne Chapman said “More than 35,000 passengers pass through Britomart Station on any given work day, a solid 20% increase over the last year. This passenger growth is only set to continue with the development of the new City Rail Link that will connect through the station. The ‘Britomart Towers’ offer advertisers the impact and flexibility of digital outdoor, with the ability to target a previously hard-to-reach busy rail commuter”.
The Britomart Station towers are comprised of two 6mm NanoSlim portrait-sized displays that are mounted directly to elevator shafts on either side of the main platform exits from the subway. Measuring 2.7m (W) x 4.8m (H), the displays provide a dominant media opportunity to impact 100% of the passengers exiting the busiest metro station in New Zealand. What’s more, the high-resolution displays are configured to provide synchronized content that double the advertising impact within the heavily trafficked commuter environment.
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