Executive Channel Holdings To Focus on Europe
Adrian J Cotterill, Editor-in-Chief
With the sale of Executive Channel Network’s Australian operations to oOh!media Limited behind them we’re told that office media specialist Executive Channel Holdings Pty Ltd (ECH) is now in a very strong and well capitalised position, debt free and with significant cash on its balance sheet and poised for accelerated European expansion.
Executive chairman of ECH, Bruce Fink said they were strongly encouraged by the growth of our European business over the past two years and told us “In the United Kingdom and French markets alone, we are now installed in almost 300 buildings and we see further growth prospects in these two markets. Whilst our German operation is still in its infancy, it is already gathering significant momentum and with our recent increase in available capital we are excited about accelerating our roll-out in Germany as well as other European cities,”
Charles Parry-Okeden, global CEO, told us “ECN operations in London, Paris and Frankfurt will continue to operate as part of a cohesive European office media business. We are excited about our future direction and it is now full steam ahead. Our focus will remain on growing the European business and continued investment in innovation”.
Charles Parry-Okeden added “ECN will maintain its strategy of driving engagement with audiences through our highly valuable locations, innovative products and exceptional content. Recent innovation such as our Smart Lift Media Players (SLMP) which allows for in-lift communication will open up new market growth opportunities. Another innovation includes work on a new platform which will allow property partners to connect with occupiers on any screen including mobiles. These advances will further enhance our digital market leadership.”
“Finally to ensure our clients get maximum benefits from their digital advertising we constantly work to enhance content engagement. Our testing includes eye-tracking software to measure the effectiveness of different executions run on our screens. It can ensure the very best creative and eye-catching copy runs on screens for our clients.”
ECN is most likely the biggest European player in office media.
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