The Digital Place Based Advertising Association (DPAA) announced this week that Seneca, an Arrow Company, has joined the rapidly growing association. Seneca provides design, integration and manufacturing services for pc-based media appliances and storage products in the visual media, security and enterprise solution markets. Of particular note, Syracuse-based Seneca manufactures indoor and outdoor video display systems for sports arenas, restaurants, city squares and myriad other venues and settings.
Membership in DPAA encompasses numerous benefits, including admission to quarterly “mini summit” meetings with ad industry and DPB leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
Follow DailyDOOH