DailyDOOH

Adrian J Cotterill, Editor-in-Chief

Tuesday, June 5, 2007 18:47

I am traveling – enjoying Paris this week and Amsterdam next and have been catching up on my reading AND re-reading…

SiSoMo is a book published almost 18 months ago and something I enjoyed and found incredibly useful the first time around and have found useful again to re-read.

For anyone involved in digital signage, narrowcasting, screen networks – trust me it is a great read !!!!

For the sake of writing my own book description and synopsis the following is plagiarised from Amazon

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Book Description

SiSoMo – Sight, Sound and Motion is the combination that made television the most powerful selling tool ever invented. It is the heady combination of the senses that is now spreading across all screen-based media. This new book, from the worldwide CEO of Saatchi & Saatchi, welcomes you to the Screen Age. This is a visually stimulating rush through the SiSoMo world and is for everyone who was ever thrilled by a car chase or wept over a motherless deer. Its conclusion? Content that engages with sight, sound and motion is the only way to cut through media fragmentation

Synopsis

A GUIDE THAT SHOWS HOW TO CUT THROUGH MEDIA FRAGMENTATION AND CONNECT WITH TODAY’S CONSUMERS Kevin Roberts, CEO Worldwide of Saatchi & Saatchi and author of the very successful Lovemarks, returns with this new book which demonstrates how to create the most watchable, emotionally powerful and memorable on-screen content that cuts through today’s mass visual advertising. The media is fragmenting, the mass market is splitting. For marketers this presents an unavoidable conundrum. Television, once the shining knight of emotional messaging, is also suffering as networks scramble to retain audiences. Like it or not, creating emotional relationships with the consumer is the challenge of the century. Enter SiSoMo – Sight, Sound and Motion, the heady combination of senses that now dominates our screen-based culture. Its conclusion? That content which engages with these three senses is the only way to cut through the media fragmentation and connect emotionally with today’s savvy consumers.

Product details
Paperback: 164 pages
Publisher: Powerhouse Cultural Entertainment Books (2 Jan 2006)
Language English
ISBN-10: 1576872688
ISBN-13: 978-1576872680

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This entry was posted on Thursday, July 26th, 2007 at 10:08 @464 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.