Adrian J Cotterill, Editor-in-Chief
Next week the Digital Signage industry will once again descend on Lost Wages for #dse2017 an event that started back in 2004.
Many of the pre-show conferences look strong, we’re running a panel at the all-new, full-day, eight-part Digital Out-of-Home Strategy Summit taking place on Tuesday, March 28, (presented by the Digital Signage Federation) AND in a one-off (depending on success, we guess) first ever, exhibitor only, early morning (before show floor opens) event on Wednesday, March 29, I will be presenting an hour long session ‘Emerging Trends in Digital Out-of-Home‘.
In 2007 the D in OOH did not really exist. Back then, we were the first to create a business; analysing, examining, critiquing and exploring all that digital had to offer the out of home world.
Along the way, we’ve also created an events and publications business that focusses on this sector. You could say we were pioneers. A lot has happened in those 10 years and for the first time ever, we’ll share with you what we really see as the emerging trends in Digital Out-of-Home.
- Will digital screen proliferation help make cities smarter?
- Should media owners and the general eco-system be interested in recognition, identification, personalisation, emotion?
- Is social media, online and mobile of any use to DOOH?
As you probably know, I don’t suffer fools gladly. I will be celebrating success and cleverness where I see it but calling people on their stupidness most of the time! If you want to know what is going to happen over the next couple of years, then be there! It is the only time I am going to do a presentation like this!
After requests for vendor-only education last year, this session is FREE OF CHARGE but only open to exhibitors – basically, it’s something new that the organisers are offering this year. It will be located in the Best Practices Theater in Central Park (Booth #1231) on the show floor itself on Wednesday, March 29 between 08:30 and 09:30 a.m.
More information can be found here.
February 21st, 2017 at 13:40 @611
Hi Adrian hope this finds you well, its been a long time since we spoke, but your posing of the 3 questions is on the money. As one of the pioneers back then l feel qualified to pass comment now. QU; 1. In my opinion we thought it would back then but smart devices have captured the attention remember that front page on Marketing Week saying that digital screens will be the death of POS? In the same way we never made the inroads into smart cities that is being populated by sensors.
Qu 2. Yes l believe they should, the more understanding of the audience at the point of delivery then the message can be targeted / relevant, albeit easily said, as in where do you get the data from?
Qu 3. Of the 3 mobile is extremely important to DOOH. This device provides proximity targeting and lots of other data too.
Regards
Stuart