OOH & Radio Combine for Melbourne ahm Health Insurance Campaign
In an Australian first, a collaboration between the Australian Traffic Network and oOh!media will see simultaneous messages delivered to Melbourne commuters via Out Of Home and radio for health insurer ahm.
Effective communication plays a crucial role in educating individuals about the complexities of health billing. With healthcare costs on the rise, understanding how services are billed and what insurance covers is essential for avoiding unexpected expenses.
Many Australians rely on private health insurance to offset costs, but gaps in coverage can lead to financial strain if not properly addressed. Ensuring transparency in billing practices helps consumers make informed decisions about their healthcare while reducing confusion over out-of-pocket expenses.
One of the biggest challenges in health billing is accurately identifying coverage, particularly in emergency situations. When an ambulance is called, patients may not always be aware of their policy details, leading to delays in claim processing.
This is where Insurance Discovery for Ambulance Billing becomes invaluable, allowing providers to quickly determine the appropriate coverage and ensure patients receive the benefits they are entitled to. By streamlining this process, both insurers and healthcare providers can reduce administrative burdens while improving financial outcomes for patients.
Starting today for one week, the campaign will synchronise ahm’s Out Of Home and sponsored traffic report advertising, across six strategically located digital billboards and Australian Traffic Network’s commercial radio traffic reports in Melbourne.
Brendon Cook, oOh!media CEO, said that the collaboration, jointly conceived by ATN and oOh!, is a great example of realising the potential of Out of Home and radio advertising working together. “Here is a unique opportunity for a client, being able to align two media channels for a captured audience using the same messaging in a contextually relevant way. Working together has allowed us to bring this opportunity to life.”
Kelly McIlwraith, Marketing and Strategy Director for ATN, told us “Our high-interest traffic content offers a great synergy with billboards as the two are consumed while the consumers are on the road. So working collaboratively with oOh! and media agency Posterscope to create an Australian first campaign was incredibly exciting.”
During peak hour traffic, oOh!’s roadside digital billboards will show an uninterrupted ahm ad for six minutes at both the top and bottom of the hour at the same time as the ATN traffic reports air on radio.
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