the7stars Wins London Southend Airport Media Account
the7stars, founded in 2005 and described as the UK’s largest independent media agency has won London Southend Airport’s media planning and buying account after a competitive pitch.
Dominic Ennis, the7stars, told us “We’re looking forward to working with London Southend Airport as its first media agency, offering strategic advice alongside bespoke media planning and buying to further raise its profile at a key moment in its growth.”
The partnership will see the7stars increase awareness and consideration of London Southend Airport across Essex and East London. the7stars will develop an omnichannel campaign that delivers content across out-of-home, radio, online and VOD/TV services.
The partnership follows London Southend Airport’s rebrand and the extension to its range of flights from FlyBe.
Karin Donnelly, London Southend Airport, said: “We are excited to start this brand building journey with the7stars. Throughout the pitch process their media strategy was creative and innovative. It clearly demonstrated how they can support us in making our ambitions a reality.”
The award-winning agency is recognised for its unique approach to media planning and manages GBP 250m of billings for clients including Suzuki, Ladbrokes Coral, Discovery, Nintendo, Gumtree and Iceland.
Part of Stobart Group, London Southend Airport was voted ‘Best in Britain’ by readers of Which? magazine in 2013, 2014 nand 2015, and ‘Best Small Airport’ by the Airport Operators Association in 2015 and 2016. It now flies to approximately 30 destinations with easyJet and Flybe.
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