Snapchat’s Snap to Unlock on London Underground Posters
Lionsgate UK has launched an OOH campaign for the new SABANS Power Rangers movie featuring Snapchat’s Snap to Unlock feature on the posters, the first time a film advertiser in the UK has done so.
The campaign, planned and executed by Carat and Posterscope, is running on London Underground sites with wifi, and aims to allow the 10m daily Snapchatters to unlock exclusive SABANS Power Rangers Movie filters.
Snapchatters can snap a unique Snapcode on the poster using their camera to unlock an exclusive Power Rangers character filter which they can use to take a selfie and send to friends – they can also unlock the Snapcodes on TV and online advertising to access the exclusive Snapchat filter.
Rachel Masuku, Senior Digital Marketing Manager at Lionsgate, told us “Integration is at the heart of Lionsgate UK’s marketing matrix. Snapchat was one of our key partners on this film and one that truly embraces the integration of digital into all platforms. Snapchat provides a fun and engaging way for fans to have fun with the characters and share their passion for the Power Rangers franchise. We placed our Snapcode on our TV, VOD, Print and Outdoor, giving Power Rangers fans the opportunity to interact with the posters and access the exclusive Snapchat filters via the Snap to Unlock feature throughout their daily routines.”
Snapchat Filters are art overlays placed on Snaps. Snapcodes are scannable images that link directly to Snapchat. They can be used to add friends, unlock special features like lenses and filters, connect to and subscribe to Publisher Stories and Shows, and link to other content via a URL.
Follow DailyDOOH