DailyDOOH

Andrew Neale

Another big industry show and yet another fall in the use of twitter (twitter traffic for both #CES2017 (detailed here) and #ISE2017 were down 10% on the previous year, and both were the first year that either of those shows did not see a year-on-year increase).

#dse2017 has seen this trend as well, with the headline number of tweets down a whopping 32.7%. All other numbers were also down.

Here’s our final #dse2017 twitter analysis for the last 30 days: –

No. of Tweets: 4,906 (down 32.7% from 2016)
No. of Twitter impressions: 24,814,679 (down 20.91% from 2016)
No. of Twitter users who tweeted: 1,060 (down 12.32% from 2016)
No. of Twitter users reached: 2,431,386 (down 20,85% from 2016)

The highest number of tweets per hour was 167 (as shown above) – achieved at 09:00 on the first day of the show, Wednesday March 29, 2017.

For comparison here are the #dse2016 totals at a glance: –

No. of Tweets: 7,292 (a slight decrease from 2015)
No. of Twitter impressions: 31,379,207 (an increase of 22% over 2015)
No. of Twitter users who tweeted: 1,209 (a slight increase from 2015)
No. of Twitter users reached: 3,071,756 (an increase of 32% over 2015)

Top Ten:

No Name No of Tweets 1 @rAVePubs 499 2 @DailyDOOH 156 3 @DSExpo 115 4 @avtweeps  RT bot  89 5 @AVTweeps_ RT bot  72 6 @sixteennine 69 7 @andreavarrone 69 8 @elotouch 62 9 @PeerlessAV 60 10 @PremierMounts 56

No Name Impressions 1 @rAVePubs 7,444,634 2 @EInk 2,267,265 3 @DailyDOOH 1,703,573 4 @IntelITCenter 1,491,950 5 @DSExpo 1,470,549 6 @Inteliot 1,032,447 7 @manolo_almagro 986,105 8 @SamsungBizUSA 738,209 9 @IntelRetail 544,915 10 @PeerlessAV 392,054

Original Tweets No Name No of Tweets 1 @rAVePubs 495 2 @DailyDOOH 124 3 @sixteennine 61 4 @PremierMounts 53 5 @DSExpo 50 6 @elotouch 47 7 @Sharp_Business 36 8 @ChristieRiceAZ 34 9 @Convergent_AV 28 10 @sharisentlowitz 27

Retweets No Name No of Retweets 1 @avtweeps RT bot  89 2 @AVTweeps_ RT bot  72 3 @andreavarrone 67 4 @DSExpo 65 5 @powersli19 36 6 @sumlinsday 35 7 @PeerlessAV 34 8 @DailyDOOH 32 9 @LGCommDisplays 21 10 @Erin_ALI 21

Trending:

Related Hashtags No Name No of Hashtags 1 #DigitalSignage 739 2 #AVtweeps 625 3 #dooh 195 4 #iot 92 5 #DSE 70 6 #retail 69 7 #ProAv 63 8 #Intel 51 9 #Vegas 44 10 #TeamUpWithSharp 36

User Mentions No Name No of Mentions 1 @DSExpo 673 2 @rAVePubs 316 3 @IntelRetail 164 4 @Signagelive 138 5 @DailyDOOH 130 6 @sixteennine 129 7 @BrightSign 123 8 @PeerlessAV 119 9 @LGCommDisplays 118 10 @Inteliot 107

Most Retweeted Users No Name No of Retweets 1 @rAVePubs 267 2 @DSExpo 167 3 @DailyDOOH 100 4 @IntelRetail 73 5 @Inteliot 71 6 @sixteennine 67 7 @ChristieRiceAZ 55 8 @Armagard 38 9 @tosolini 37 10 @chuckgose 36

Most Listed Users No Name No of Lists 1 @roomeezon RT bot  19,396 2 @StartUpRealTime 19,178 3 @itknowingness 14,399 4 @OttLegalRebels 12,606 5 @kingofpayments 10,247 6 @NoteworthyWifey 8,519 7 @binaryloom 7,635 8 @smartcityfeed RT bot  5,419 9 @MrMikeStreet 5,334 10 @KingthedarkDhn 5,045

Users Most Replied To No Name No of Replies 1 @mktscaleproav 4 2 @mokriya 3 3 @manolo_almagro 3 4 @DSExpo 3 5 @rAVePubs 2 6 @DailyDOOH 2 7 @brightboxcharge 2 8 @PeerlessAV 1 9 @Sharp_Business 1 10 @JasonCremins 1

Users Most Replying To Others No Name No of Replies 1 @SamsungBizUSA 5 2 @openeyeglobal 4 3 @mktscaleproav 4 4 @shgek 3 5 @rAVePubs 3 6 @dazzletoday 2 7 @chuckgose 2 8 @brightboxcharge 2 9 @DSExpo 2 10 @ChristieRiceAZ 2

Displaying results at: 2017-04-02 02:30 in PDT time zone (GMT -8 hours)

Last updated: 2017-04-02 10:30 Europe/London

You can see the analysis in more detail here.

This entry was posted on Sunday, April 2nd, 2017 at 11:58 @540 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.