Chris Lederer joins IBM
Adrian J Cotterill, Editor-in-Chief
Former Principle at PWC Strategy& in New York, Chris Lederer has joined IBM as VP and Partner, Media Industry Leader.
Chris Lederer began his consulting career at Booz & Co. He is a frequent industry speaker and has been published in HBR, Strategy+Business and Vice, as well as publishing two books on brand-driven growth and CRM with Harvard Business Publishing.
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