Adrian J Cotterill, Editor-in-Chief
STRATACACHE has announced that it has added Walkbase to its family of complementary digital media/ad tech solution companies, expanding their industry leading global footprint of scalable, highperformance marketing technologies.
Walkbase, based out of Finland, is a pioneer in highly advanced instore marketing and analytics for smartphones and was lauded by Gartner Group in 2015 as a ‘Cool Vendor’.
Walkbase’s realtime software stack enables shopping experience personalization through highly advanced mobile tracking, mobile messaging and artificial intelligencebased mobile ad targeting systems – their worldclass solution directly aligns with the STRATACACHE customer experience strategy, i.e. helping retailers and brands drive highly targeted, relevant experiences based on deep shopper insights and shaped by a customer’s online identity.
The Walkbase solution uses existing instore technology – such as WiFi enabled devices and access points, digital signs, sensors and beacons – to understand precisely how customers behave in stores, in real time. The solution then ties that behavior to their online persona, enabling every message, via the digital sign or mobile device, to be tailored to the relevant interests of the consumer. Every aspect of the customer’s experience can be anonymously analyzed, customized and mapped – from moving throughout the store to what’s being viewed and, ultimately, what results in a sale.
Chris Riegel, CEO of STRATACACHE said “The holy grail of advertising for our retail clients is tying a mobile persona to a buying history and making that actionable in store via digital signage and mobile engagement. This 360 degree view of the customer – linking online interests to instore behavior – is what makes Walkbase so valuable. I have been in the tech industry for 25 years, and this is one of those moments when you realize the power of a specific technology to help a customer deliver on their vision. I was absolutely blown away with what the Walkbase technology brings to our customers. We will help physical retailers fight back against Amazon and Google by marrying online activity and instore behavior at the point of decision.”
Deep behavioral insights tied to online identity and instore transactions allow retailers to use the STRATACACHE platform to create experiences that engage customers via any device they choose, such as a digital sign, tablet or smartphone. They can then target relevant messaging based on the customer’s persona. Further, utilizing Walkbase’s robust, modular analytics dashboard and advanced artificial intelligence algorithms, retailers and marketers can confidently automate highly targeted messaging in real time.
Tuomas Wuoti, Walkbase CEO, commenting on the core team’s excitement at joining STRATACACHE said “The fit between Walkbase and STRATACACHE could not be better culturally, as well as the alignment of our complementary technologies and meeting customer goals. We believe it is the perfect platform to take the Walkbase technology and offering to the next level of global scale.“
Walkbase will continue to operate as a business unit within STRATACACHE with API interfaces to all key STRATACACHE products. STRATACACHE will demonstrate the Walkbase technology for the first time in January 2018 at the National Retail Federation trade show (NRF’s BIG Show), being held in in New York, January 14-16.
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