Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization for everything digital out-of-home, announced this week that Neustar, Inc., a trusted, neutral provider of real-time information services, has joined DPAA as a member.
Neustar helps global organizations guard and grow in today’s connected world by offering Risk, Security, Marketing and Communications solutions.
Barry Frey, President & CEO of DPAA told us “Data analytics holds the key to optimizing digital out-of-home (DOOH) ad campaigns, and Neustar is at the forefront of providing such insights and knowledge. We welcome Neustar as a member and look forward to working with them to grow the DOOH industry.”
Julie Fleischer, Vice President, Marketing Solutions, Neustar said “Neustar is an expert at understanding and connecting people, places and things,” said “As today’s marketers get smarter about using location as a way to serve targeted, personalized messages and measure marketing’s impact, we’re thrilled to be at the forefront of powering digital out-of-home solutions. We’re excited to work with DPAA and its members to deliver the most relevant and personalized connected experiences online, offline and out-of-home.”
Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. As one of the few companies capable of knowing with certainty who is on the other end of every interaction, they’re seemingly trusted by the world’s great brands to make critical decisions some 20 billion times a day.
They tell us that they help marketers send timely and relevant messages to the right people and because they can authoritatively tell a client exactly who is calling or connecting with them, it makes critical real-time responses possible.
That same comprehensive information that enables their clients to direct and manage orders also stops attackers – thy know when someone isn’t who they claim to be, which helps stop fraud and denial of service before they’re a problem.
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
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