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Disney Pixar’s Glow-in-the-Dark Billboard

Here’s an interesting glow-in-the-dark billboard by OUTFRONT Media…

It’s located on Coldwater Canyon Street, LA, and will be up through November 26, 2017. It’s part of a campaign with Disney to promote Pixar’s upcoming movie Coco, which will release in the U.S. on November 22, 2017.

The creative uses a patented UV printing process and black lights to make it glow fluorescent at night time, which plays back to the movie’s theme, Dia de los Muertos.

Posted by on 14 November 2017.

Categories: Scuttlebut

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