Adrian J Cotterill, Editor-in-Chief
QMS Media has announced the strategic acquisition of a majority stake holding in Digital Commons, New Zealand’s leading third party digital representation agency.
QMS Group CEO Barclay Nettlefold said, “This is an exciting move for QMS. This acquisition supports our over-arching strategy of connecting audiences through multi-platform engagement and customised content. Digital Commons allows the Group to expand into highly relevant, adjacent territories with confidence, whilst also providing specialised expertise and experience to increase our overall capability bandwidth.”
This acquisition aims to broaden QMS’ digital media channel and brings to life their strategic focus on connecting audiences through multiple touchpoints and customised content.
Digital Commons have an experienced team specialising in online and mobile media and have built an enviable network of trading desk relationships. They represent a valuable portfolio of internationally recognised publishers.
QMS NZ CEO Wayne Chapman told us “Managing Partners Lisa Ison and Johanna Cotter have impressed QMS with their market reputation, digital expertise and rapid growth since launching the company less than two years ago. During the process of working with them, it became clear that our two businesses had a lot to offer each other. Digital Commons is on a journey which QMS is well placed to support and we believe that there is significant opportunity and value to be created at the nexus of DOOH, Online and Mobile, which Digital Commons will help us unlock.”
Digital Commons operate in both New Zealand and Australia and will also act as QMS’ primary sales channel partner for automated products, having been instrumental in the development of our recently announced Digital Transaction Platform.
Follow DailyDOOH