Adrian J Cotterill, Editor-in-Chief
JCDecaux SA (Euronext Paris: DEC) has announced that its subsidiary JCDecaux Luxembourg has won, following a call for tenders, the exclusive advertising concession of the National Company of Luxembourg Railways (CFL), for a period of eight years.
Wim Jansen, CEO JCDecaux Belgium-Luxembourg, told us “We are very pleased to have won this contract with the Luxembourg National Railways Company. It is a real recognition of JCDecaux’s skills to offer innovative and high quality advertising solutions. This new contract will enable us to deploy a premium and sustainable digital offer combined with a presence in several cities in the Grand Duchy. Pole of attraction of the world of business as well as tourism, the stations welcome many people who arouse the interest of the advertisers. We would like to thank CFL for giving us their trust and we will mobilize all our know-how and experience to offer products and services that can transform the station environment and improve the passenger experience while ensuring visibility. advertisers and their brands. “
JCDecaux, has been present with the bus shelters in Luxembourg since 1986, for the service Vél’oh! since 2008, as well as for the Lux Airport advertising network since 2014. In 2018, JCDecaux will install, manage and market advertising devices for stations in the Grand Duchy of Luxembourg, which, with 22.5 million passengers per year, is the largest transport company in the country.
JCDecaux will provide CFL with its expertise and know-how to optimize both the passenger experience and the visibility of advertisers, by digitizing the devices in the central station of the capital city of Luxembourg.
These new digital furniture will give advertisers greater flexibility, both in terms of planning and segmentation of the audience. Smart tools will develop dynamic content and change real-time campaigns based on, for example, weather, sports results or other.
In addition, with a presence in 24 stations across the country, JCDecaux will expand its advertising offer outside the capital, to strengthen the coverage and efficiency for advertisers, who will now be able to take advantage of the complementary advertising networks in street furniture , at LuxAirport and now also at CFL.
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