Adrian J Cotterill, Editor-in-Chief
The Consumer Technology Association (CTA), owner and producer of #CES2018, this week announced its lineup for the C Space keynote.
A&E Networks CEO Nancy Dubuc, Comcast Cable President of Advertising Marcien Jencks, Discovery Communications CEO David Zaslav, LionTree LLC CEO Aryeh Bourkoff, PepsiCo Senior Vice President of Global Brand Development Kristin Patrick, MediaLink Chairman and CEO Michael E. Kassan and Vice Chairman Wenda Harris Millard, and YouTube Chief Business Officer Robert Kyncl.
Presented by MediaLink, the keynote will explore how the business of content distribution is changing the landscape of the media, marketing, advertising and entertainment industries. The keynote will run on Wednesday, Jan. 10, 2018 at 11:30 AM at The Monte Carlo’s Park Theater, a new CES keynote venue.
Karen Chupka, senior vice president, CES and corporate business strategy, CTA told us “We are excited to announce that top power players in the streaming and content business, who understand consumer viewing habits and are providing rich content and will share their insights on our keynote stage,” said “Consumers are regularly watching time-shifted content, and it’s important for marketers and the entertainment industry to shift business practices to meet consumer demand for anytime/anywhere access to video content.”
C Space at CES brings together the world’s innovators, marketers and creatives to discover disruptive trends and the future of brand marketing and entertainment through technology. MediaLink is the leading strategic advisory firm serving companies at the intersection of media, marketing, advertising, technology, entertainment and finance.
The Monte Carlo’s Park Theater is a new keynote venue in 2018 and is part of CES Tech South. #CES2018 will run Jan. 9-12, 2018, in Las Vegas, Nev.
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