Adrian J Cotterill, Editor-in-Chief
Berlin-based mobile expert Jaduda, owners of Splicky DSP and Broadsign have announced a new worldwide partnership. Splicky has incorporated Broadsign’s programmatic inventory into their DSP buying stack.
Sven Ruppert, CEO at Jaduda, said “The partnership with Broadsign allows our customers to globally buy programmatic eye-catching DooH screens. It illustrates our ambition to become one of the leading DSP providers in DooH. Our access to global mobile reach gives our customers unique opportunities to connect mobile and DooH media.”
At Splicky, advertisers can opt to run campaigns on a self-service or managed service basis. There are various targeting options to choose from such as location, categories, time, audience’s and weather. In addition, advertisers can control their advertising spend via whitelists and blacklists to explicitly select or exclude individual publishers. These extensive targeting options form the basis for efficiently addressing target groups and also makes it possible to link Mobile and DOOH channels when running campaigns.
Splicky is a demand-side platform (DSP) developed for mobile, CTV and DooH in the DACH region. A DSP is a trading platform where advertisers and media agencies can buy various digital ad-formats for their advertising campaigns through a single interface. Thanks to real-time bidding technology, this booking process is automated and runs in real time.
Vince Banks, vice president of programmatic sales operations at Broadsign told us “We’re excited to partner with Splicky to give media buyers the opportunity to leverage the power of digital out-of-home to better reach and engage their target audiences. The large, bright screens definitely make an impact and are an ideal addition to Splicky’s multiscreen offerings.”
Splicky is a product of Jaduda GmbH, which belongs to the Swiss Goldbach Group. At Dmexco 2016, Splicky expanded its offering into the DOOH space. Since then, clients of Splicky can programmatically acquire digital-out-of-home screens. Splicky uses state of the art algorithms gaining better results from programmatic campaigns and works with tracking and targeting technologies developed specifically for Mobile and DooH channels. Clients also have the opportunity to run campaigns utilizing their own third party data.
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