Pikasso Partners w/ @Quividi
Russ Curry, Ministry of New Media
Pikasso, the leading Out-Of-Home advertising company throughout the Levant, North Africa and West Africa has partnered with Quividi.
Pikasso’s 128 state-of-the-art screens, located in eight already digitized shopping malls; the iconic ABC Verdun, CITYMALL, LeMall Dbayeh, and The Spot Choueifat in Lebanon, Abdali Mall and City Mall Amman in Jordan, as well as Bab Ezzouar, and Park Mall Sétif in Algeria, have all been equipped with Quividi Audience Measurement Platform (AMP).
The system provides Pikasso with the most accurate Audience & Attention analytics for DOOH and gives advertisers and agencies a unique understanding of their campaigns’ performances, as well as granular actionable insights to optimize their planning strategies.
Quividi real-time APIs and Algorithm Store also enable scalable experiential campaigns. Brands will be able to tap into the creative potential of hyper-context and combine the reach of a mass medium with the power of one-to-one contextualized interactions. This is the first time that Quividi’s technology is deployed at scale in the Levant and North-Africa.
Antonio Vincenti, Chairman and CEO of Pikasso, told us “Our partnership with Quividi aims to provide the agencies and clients with two pioneering tools based on anonymous facial recognition, in order to broadcast contextually relevant campaigns; and obtain DOOH audience measurement within malls. This launching is a game-changer introduced by Pikasso for mall advertising in Lebanon, Jordan and Algeria.”
Ke-Quang Nguyen-Phuc, Quividi CEO said “Pikasso invented outdoor advertising in Lebanon in 1986. More than 30 years later, they carry on innovating to bring the best of DOOH technology across all their markets,” added With Quividi, brands and media agencies in the Levant and Algeria will be able to plan insightful campaigns, measure precisely their performances and engage with their audience with AI-driven and contextual content.”
The two companies are currently organizing a roadshow in Lebanon, Jordan and Algeria to introduce Quividi’s solutions, to the respective media and creative ecosystems; and discuss how Pikasso’s advanced DOOH mall networks, combined with Quividi’s technology, can help brands and agencies significantly optimize engagement with their audiences.
Pikasso is the leading Out-of-Home advertising company throughout the Levant, North Africa and West Africa. Headquartered in Beirut since 1986, Pikasso is the first OOH operator in Lebanon, Jordan, Iraq, Algeria, Tunisia and Mali. With more than 13,000 advertising faces, 210 digital screens, and 53 exclusive concessions across 367 cities in 8 countries, Pikasso places quality and innovation at the heart of its development.
Quividi’s In Real-Time & in Real Life data unlock the full potential of programmatic trading and contextual advertisement for screen network operators, agencies and advertisers. Founded in 2006, Quividi is the industry standard for Audience and Attention Analytics in DOOH with over 600 end-customers and 1 billion people counted every month in 60+ countries. Quividi’s computer-vision technology measures MRC-compliant viewability and views, which elevate DOOH to the most accountable digital medium available today. Its creative and marketing suite also enables campaign creation and optimization, based on context and audience engagement (demographics, mood, and environment). Quividi’s solutions fully respect privacy, they never store any face images or collect any biometric identifiers and personal data.
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