Adrian J Cotterill, Editor-in-Chief
LINKETT (a WestonExpressions Inc. company) has joined the DPAA, the leading global organization for everything digital out-of-home. LINKETT, based in Toronto, provides real-time traffic data for more than 100 digital signage networks.
Barry Frey, President & CEO of DPAA. told us “LINKETT offers an extremely valuable service to digital out-of-home networks by providing them with real-time audience data to increase efficiency and boost revenue. We look forward to working with them and to their participation in our active, involved community of members.”
Douglas Lusted, CEO, LINKETT, said, “Joining DPAA is an important step for us. It will enable us to make valuable connections as well as to participate in helping to chart the exciting future of the digital out-of-home industry and how data will be used with programmatic exchanges.”
LINKETT launched in 2013 now provides real-time analytics for the DOOH advertising industry. Their rapidly growing platform enables DOOH networks to easily measure, optimize, and report campaigns to advertisers and programmatic exchanges. With programmatic advertising becoming a growing trend in the DOOH industry, LINKETT is committed to delivering real-time data to enable true automated transactions.
LINKETT offers a refundable pilot package for DOOH networks to test at www.LINKETT.com
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