Bitposter Signs up #OOH Media Owners Showcase Outdoor, Screach and Mall Communications
Adrian J Cotterill, Editor-in-Chief
Bitposter, the automated platform for trading out of home (OOH) media, today announces partnerships with three new media owners: Showcase Outdoor, Screach and Mall Communications. This brings the number of media owners within its General Marketplace to 45, delivering coverage across 97 per cent of the UK market.
Craig Mytton, Chief Revenue Officer at Bitposter, told us “We’re very pleased to welcome Showcase Outdoor, Screach and Mall Communications onto the Bitposter platform and to be able to provide an additional shop window for their inventory. These latest partnerships will help to make the Bitposter Marketplace work for everyone, and deliver increased revenue to media owners who will now have access to a new group of buyers – continuing the Bitposter commitment to help drive new revenue into the OOH market.”
The inventory held by these three media owners will deliver additional regional breadth to the Bitposter platform; offering buyers access to a significant number of new billboard sites on major arterial roads, and in towns and cities; as well as digital advertising inventory in pubs and shopping centres countrywide.
Matt Knifton, the Founder and Director at Showcase Outdoor, said: “We’re excited to join the Bitposter Marketplace and have access to a wide range of advertisers. As the largest independent outdoor advertising business in the south, we offer a wide portfolio of billboards in the most prominent positions on the roadside and in towns and cities, enabling buyers to interact and engage with over 72 million vehicles and pedestrians a month.” Showcase Outdoor is the largest independent outdoor advertising company in the south of England and takes pride in offering the most prominent roadside positions, enabling media buyers to put their clients in touch with their target audience. All of their panels face head on to oncoming traffic and situated on the main arterial roads into and out of towns and cities in the south.
James Scott, the Managing Director at Mall Communications, comments: “The Bitposter platform will deliver a fast and efficient way to sell our digital advertising inventory in shopping centres throughout the UK. Advertisers will be able to purchase space and interact with consumers on our market leading MallVision end-to-end digital signage solution built specifically for the shopping centre environment.”
Mall Communications’ approach focuses on customers who are placed at the heart of everything it does. MallVision is designed to build a digital centre community, create additional advertising opportunities for tenants and marketing departments, and facilitate reporting and data capture to drive sales. The system provides a platform for a mix of customer traffic-driving promotional activities, leading to increased sales for tenants. Mall Communications have developed a holistic digital approach bringing together the latest technologies to benefit the business of running a shopping centre.
With these new partnerships, as well as offering additional digital inventory targeted towards important demographic groups, Bitposter is continuing to support traditional print billboards (which still account for over 50% per cent of all inventory sales). Both of which can be purchased within its General Marketplace, which has seen the number of media owners operating within it increase to 45, up from 30 in September 2017.
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