Adrian J Cotterill, Editor-in-Chief
New York based Intersection officially announced this week that it had selected Broadsign International, LLC’s marketing leading software Broadsign Control to power advertising on their network of digital displays across the U.S., including of course LinkNYC and various transit assets in other media markets.
Maarten Dollevoet, SVP sales at Broadsign told us exclusively “Broadsign was selected after an extensive RFP process, which included pilot installations. Our platform is already up and running with the Intersection network in Penn Station, New Jersey and Chicago with lots more to come”.
Left -to- right; Franco Romanelli, VP Client Services, Broadsign. Jean Beaudry, COO, Broadsign. Emmanuel Sanders, Product Specialist, Broadsign
Both Broadsign and Intersection have been tight-lipped about this (announcement) for many months now, but it has been, no industry secret that LinkNYC was going to be doomed as a network if it had stayed the course with its earlier (incredibly foolish) software decision. In certain circles in Manhattan it has been common knowledge that Broadsign is already up and running with Intersection and in the process of a full roll-out.
Intersection will use Broadsign’s content management system, Broadsign Control, to deliver advertising and dynamic HTML5 content to its national network of digital displays. From a unified platform, Intersection will be able to manage branded content on more than 3,500 Link kiosks, urban panels, interactive station platform displays and bus shelters it operates nationwide.
Adrian D’Souza, SVP of sales strategy and operations at Intersection told us “Our digital network extends across the top media markets in the U.S., providing brands the opportunity to connect with millions of customers on their daily journeys through our largest cities. With Broadsign, we have the enhanced flexibility, creative capabilities, and planning tools to make those connections more efficiently and cohesively across our network.”
Intersection’s network reaches over 48 million consumers across the top DMAs in the U.S., including New York City, Chicago, San Francisco, Philadelphia and Dallas, and several other top metro regions. This network includes signage throughout major transit systems such as the Chicago Transit Authority (CTA) and the Southeastern Pennsylvania Transportation Authority (SEPTA), as well as New York City’s LinkNYC Wi-Fi kiosks.
The Intersection digital display network, which generates 2.5 billion impressions per month and Intersection will also use Broadsign’s sales platform, Broadsign Direct.
Maarten Dollevoet, SVP of global sales at Broadsign added “With screens and kiosks connecting people in the busiest urban areas, smart cities are changing the way we live our lives. We are proud to be working with a leader in the smart cities revolution and we are committed to helping digitize many more cities around the world.”
Intersection’s growing network of digital assets enables cities to provide these critical services free of charge. With engaging and informative content, including real-time transit updates, weather, local events, and contextual, dynamic advertisements, the Intersection network is one of the most noticed and relied upon in the U.S.
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