Adrian J Cotterill, Editor-in-Chief
Elonex has launched a new large-format Digital Advertising Billboard on Tyburn Road in Birmingham, which targets high volume traffic travelling towards both Birmingham City Centre and the M6 via Spaghetti Junction.
The new Digital 48 Sheet Billboard is positioned on Tyburn Road immediately before commuters must choose to either enter Spaghetti Junction for the M6 (north or south) or join the A38(M) Aston Expressway to all major Birmingham destinations, at what is a notorious traffic hotspot in the city.
As the busy eastern approach to Spaghetti Junction and the city centre, Tyburn Road sees slow traffic flow and high dwell times throughout the day, to make the new billboard hugely attractive to advertisers with close to half a million vehicles passing it every fortnight.
Featuring High Dynamic Range (HDR) technology, the new billboard on Tyburn Road in Birmingham went live in mid-January broadcasting digital advertisements from a mix of well known national and regional brands.
The new site at Tyburn Road going live is the latest in a growing number of LED advertising screens Elonex operate in and around Birmingham, and comes shortly after the firm launched its flagship digital structure, StarLights™ at Spaghetti Junction on the M6 and unveiled a brand new 96 Sheet wraparound digital billboard at the heart of the city centre.
Based in Edgbaston, Elonex design, manufacture, install and maintain its own inventory of large-format digital out of home advertising screens, and the rapid nature of recently completed projects in Birmingham has seen the company become the largest digital outdoor media owner in the city.
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