APN Outdoor Brings PyeongChang Winter Action to Australia
APN Outdoor who are proud partners of the Australian Olympic Committee (AOC) are once again bringing the Olympic spirit to Australian streets,.
Strath Gordon, Head of Public Affairs and Communications, AOC comments: “We are thrilled to work with APN Outdoor again to engage and excite Australians. The partnership with APN Outdoor has allowed us to talk to people in new ways with incredible reach and immediacy. The 2018 Australian Winter Olympic Team is world-class and we hope the entire nation tunes in to support this amazing team of athletes.”
APN Outdoor has teamed up with the AOC to amplify the Winter Games action taking place in PyeongChang and to support the fifty-one athletes selected to represent Australia.
The campaign has been broadcast on APN Outdoor’s premium digital assets in major cities around Australia, encompassing pre games hype, final team announcements, daily countdowns and special messages from the AOC and winter athletes.
James Warburton, CEO of APN Outdoor told us “The power of Outdoor, combined with the flexible nature of our Elite Screens, creates the perfect stage to amplify the games and get Australians engaged with these incredible winter sports”.
Over the course of the Games, the campaign content will extend to showcase key Olympic moments, medal announcements and individual meet the team creatives.
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