DailyDOOH



« | »

The Gherkin Clearly Needs to Ketchup!

London’s IMAX has been transformed into a colossal Big Mac to celebrate the 50th anniversary of McDonald’s iconic burger thanks to Ocean Outdoor, Talon, OMD and Leo Burnett.

We note that a ‘Big Mac’ of the same proportions as the landmark IMAX would measure 1,734 square metres.

This spectacular display is powered by 48,000 LEDs of every possible colour to depict the bun, the burger and all the required garnishes.

It’s all part of the Big Mac’s birthday celebrations. McDonald’s delicious visual feast lights up London until February 25, 2018.

Posted by on 15 February 2018.

Tags:

Categories: DailyDOOH Update

0 Responses

Leave a Reply

 

« | »




Recent Posts


Pages



About DailyDOOH

DailyDOOH is put together by a dedicated team of journalists and some of the best world wide contributors in the industry with a lot of help from our own R&D folks. Our Target Audience is very much Media Owners, Media Planners, Media Buyers, Brands, Advertising Agencies, Content Agencies, VCs, Retailers, Corporate and Retail Investors. As […]more →