QMS Media’s Digital Expansion Drives Strong H1 FY18 Result
Adrian J Cotterill, Editor-in-Chief
QMS Media Limited (ASX: QMS) today announced its financial results for the six months to 31 December 2017 (H1 FY18).
Financial highlights:
• Revenue up 25% to $99.0 million.
• Digital revenue represents 66% of total Group media revenue.
• Underlying EBITDA up 27% to $22.7 million.
• Statutory NPAT up 11% to $8.3 million.
• Interim dividend of 1.0 cent per share, fully franked.
• Full year guidance for FY18 EBITDA of $44 million – $46 million.
Operational highlights:
• Strong momentum in digital roll-out continued, 99 landmark digital billboards operational at 31 December 2017, full year target upgraded to 112+ (previously 100+).
• Successful integration of Canberra Airport and delivery of small format digital across Gold Coast street furniture and Auckland Transport network.
• Continued expansion of QMS Sport portfolio, including Football Federation Australia (FFA), National Rugby League (NRL) and virtual opportunities.
• Ongoing investment in digital and data capabilities:
• DataLab driving improved audience understanding and targeting.
• Enhanced digital capability with investment in NZ digital agency, Digital Commons.
• Industry-first Digital Transaction Platform (DTP) launched in NZ.
QMS Group Chief Executive Officer Barclay Nettlefold Told us “This is a pleasing result, which has been driven by our continued focus on premium quality landmark digital expansion in strategic markets. Our landmark digital development roll-out has strong momentum, with 24 new billboards switched on during the half. As a result, we have updated our full year development target to over 112 sites to be operational by the end of June 2018. Our smaller format digital presence is an important complement to our landmark network, and we are continuing to invest in strategic expansion to support integrated campaigns across multiple formats.
QMS Media also made mention of DataLab, that they said was enabling them to better understand their audiences, and deliver more targeted and valuable campaigns for advertisers and the launch of industry-first Digital Transaction Platform in New Zealand which they claim, provides a significant opportunity for digital outdoor to be considered with, and compete for, online media investment.
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