Russ Curry, Ministry of New Media
SEGD Branded Environments, held in partnership with the organisers of #DSE2018, is the event for the design of brand-centric customer experiences and takes place Tuesday, March 27, 2018 at the Las Vegas Convention Center South Building, Room S226.
We know how hugely successful this event was last year (it grew by 50% over the previous year), which is no doubt why, it’s back in Las Vegas by popular demand with a great lineup of speakers…
8:00-9:10am Welcome + Introductions
Session 1 Boundless Touchpoints Extending the Brand Experience for Sport + Entertainment Venues
9:10-9:50am Asher Johnson, Dimensional Innovations
Gain an understanding for how brand experiences can be integrated and developed beyond just the event and can include a spectrum of physical and digital touchpoints throughout entertainment and fan based venue spaces.
9:50-10:20am Morning Break
Session 2 Place-led Branding Designing for Adaptive Re-use in the Urban Environment
10:20-11:00am Erin Williams, Rios Clemente Hale Studios
Learn how urban neighborhoods and existing structures are being reshaped, reimagined, and turned into new multi-purpose destinations through place-led branding.
Session 3 Bringing the Inside, Out Brand Expression through Public Art
11:00-11:40am Faith Berry, Studio SC Mark Sanders, Studio SC
Get the inside process for how a team of designers brought the story of the human brain’s complex processes to a uniquely positioned public space using both high and low delity technology, materials, and innovative visualization methods.
11:40-1:30pm Lunch Break
Session 4 From Ride to City Physical Experiences along the Journey
1:30-2:20pm Danielle Lindsay-Chung, Uber
Come for a ride, enjoy the journey, and learn how the internal brand team for the world’s largest transportation company is creating and enhancing the physical brand experiences and parallel connectivity for cities and their user’s end-point designations.
Session 5 Designing for Your Users Integrating Research into the Design Process
2:20-3:00pm Greg Nelson, Altitude Design
Learn the foundations of design research methodologies for brand centric experiences and the how to integrate the most critical user insights into your project’s environments and spaces.
3:00-3:30pm Afternoon Break
Session 6 Global Impact Brand Building for Innovative Place
3:30-4:15pm Simon Hancock, There Charlie Bromley, There
Get inspired by what’s possible for retail and public space branded environments and gain global perspective from a multi-award winning experiential graphic design practice based in the Asia Paci c region.
Dialogues
4:15-5:00pm Roundtable conversations on trends and issues concerning contemporary experiential graphic design practice. Topics include; Global Practice and International Contexts, Design Research and User Insights, Visual Storytelling and Dynamic Content, Technology and Media Integration, Brand Management Methodologies, Production and Fabrication Innovation
5:00pm Closing Comments + Tours Overview
There is also an SEGD Branded Environments Meetup at the SLS Hotel Center Bar from 5:30-7:30pm
More on the speakers, the tour the next day and registration can be found here.
As part of a (non-vendor) registration, you also get access to the #DSE2018 show floor.
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