Adrian J Cotterill, Editor-in-Chief
As part of #DSE2018‘s Digital Signage DOOH Network Operators Seminar Program, Barry Frey, President and CEO of the DPAA is chairing an hour-long session entitled, ‘Location Data – Making DOOH Smarter’ which will attempt to explain why mobile and location data are changing how and where brands place advertising dollars with the ability to follow the consumer, and how location data and digital out-of-home deliver target audiences most effectively.
There’s a great set of panelists which includes: –
- Andreas Soupliotis, CEO, Hivestack
- Becca Moyer, Vice President, Client Services, Ubimo
- Brandon Madrid, Director, Media & Ad Tech Partnerships, Neustar, Inc.
- Ian Dallimore, Director Digital Strategy and Innovation, Lamar Advertising Company
Wednesday, March 28, 2018: 9:00 AM – 9:50 AM
Session Type: SEMINAR
Room: S230
Session Number: S3
More details can be found here.
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