*NEW* Canadian Out-of-Home Marketing and Measurement Bureau
The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) is a new trade body that replaces both COMB (former OOH measurement arm) and OMAC, the Out-of-home Marketing Association of Canada.
Rosanne Caron, who has served as president of the Out-of-Home Marketing Association of Canada since 2005 took over as president of the Canadian Out-of-Home Measurement Bureau in January 2015 while continuing to lead OMAC, was a natural choice to be President of COMMB.
COMMB is pitched as the national organization for the Canadian OOH industry comprised of advertisers, advertising agencies and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services.
You can follow them on twitter @COMMBCA
Categories: DailyDOOH Update
