DailyDOOH

Adrian J Cotterill, Editor-in-Chief

We note that the Inbound Great West Road Tower has launched, becoming the latest addition to The Towers channel.

Together with the outbound Tower that went live in December, The Great West Road Towers are located on a key arterial route and reach a highly desirable West London audience, delivering 2.6 million weekly viewed digital impressions (Route).

Positioned along the A4, the Great West Road Towers are unmissable across six lanes of traffic to drivers travelling both in and out of central London.

This part of London is the location of choice for companies such as Allianz, GlaxoSmithKline and Sky. It is also set for major development, with plans underway to build 900 new waterside homes and 16,250 sq m of commercial retail space (getwestlondon.co.uk).

The London and national portfolio together create a compelling Towers channel that delivers 46 million weekly viewed digital impressions (Route) across Birmingham, Edinburgh, Leeds, Liverpool, London, Manchester and Sheffield.

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