#ChooseLove Say @ClearChannelUK & @UGCAGENCY
Adrian J Cotterill, Editor-in-Chief
Clear Channel UK & Help Refugees joined forces for UGCA’s first major Out Of Home project with the #CHOOSELOVE campaign. aimed at protecting displaced families across the world.
Clear Channel UK’s Creative Director Louise Stubbings told us “it’s always an honour to help forward thinking charities like HelpRefugees. The Choose Love campaign is all about taking action now to help these displaced children, and I’m proud that the media industry is working together to help spread this important message”
It ran across the media owner’s Storm & Wrap portfolios in a two-week socially driven contextual campaign, to raise awareness and empathy towards refugees globally.
The Out Of Home element is being led by Clear Channel and will include other media owners as the project develops. Those lending support are pulling together so that Help Refugees can save more lives of children and displaced people.
UGCA’s CEO Stuart Thompson said “When we first met HelpRefugees it was clear that they could benefit from our close relationship with Clear Channel. Choose Love has now become a huge movement, and it’s been an honour to help with such a connected campaign that drives donations straight to projects across the world,”
The UGCA team are collecting all the hashtag content created from Out Of Home activity and publishing that into web and mobile sites too.
Tom Steadman, Head of Communications at HelpRefugees’ said: “Choose Love is more than just a message, it’s a global movement. A movement that’s giving people across the world an opportunity to stand up and help those who truly need us. When Clear Channel and UGCA approached us about collaborating on a socially driven campaign, we were over the moon. It’s incredibly exciting to see what’s possible when agencies, media, technology and charities work together for the greater good.”
The animated work has been created by Iranian refugee artist Majid Adin, whose short film ‘The Journey’ is the theme of the Out Of Home ads.
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