oOh! Secures Advertising Rights to Qantas Inflight Entertainment
oOh!media is transforming the way marketers can access Qantas flyers after being awarded the advertising rights for Qantas’ Inflight Entertainment, enabling it to provide advertisers exposure to more than 28 million domestic and international passengers annually throughout their entire journey.
From June 1, 2018, oOh!’s offering will extend beyond offering advertising in Qantas Domestic terminals, clubs and business lounges to also include International and Domestic Inflight Entertainment consisting of video on demand on seatbacks, Qantas Entertainment App, onboard free Wi-Fi as well as inflight news bulletins.
oOh!’s Group Director of Fly, Robbie Dery, said “We can now offer advertisers the opportunity to reach Qantas flyers at every stage of their journey – from entering the airport, checking in, waiting for boarding, on the aircraft, through to baggage collection and departure. The addition of Qantas Inflight Entertainment combined with the company’s extensive airport portfolio, provides brands with an uninterrupted audience solution to target the premium Qantas audience”.
oOh! is offering Qantas Inflight Entertainment advertising packages across all TV and movie channels that can be segmented by domestic or international routes, or by economy or business class.
oOh!’s CEO Brendon Cook, said that being awarded the Inflight advertising was testament to the 16-year relationship with Qantas, built on continual innovation and evolution of the Customer Experience.
“Since the start of our partnership with Qantas back in 2002, oOh! has consistently evolved our offerings to ensure they are audience-led, oOh!’s entry into Inflight Entertainment advertising is another step forward in our strategy to not just be Australia’s leading Out Of Home company, but to be a progressive and agile media business By bringing together the latest in innovation, data, content and technology we continue to help advertisers build deeper engagement with audiences.”
Long term partnership packages will enable advertisers to reach more than 75% of key buyers within segments such as automotive, luxury retail and travel.
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