Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization for everything digital out-of-home, has announced that iTellio, a digital place-based advertising network, has joined the association. iTellio transforms traditional automated teller machines into interactive advertising platforms, enhancing revenue streams for ATM operators. With a second screen installed on top of the ATM, iTellio is able to engage every consumer that walks into one of their locations.
Barry Frey, President & CEO of DPAA, told us “iTellio can optimize campaign budgets with real-time demographic targeting to reach on-the-go consumers. When you think of the millions of people who interact with ATMs each and every day, it’s easy to see the incredible engagement opportunity that iTellio offers brands. We look forward to supporting them as they expand their ad network.”
Eric Fondren, CEO of iTellio, said, “The DPAA offers a tremendous wealth of resources and unique networking opportunities that will benefit us greatly as we grow our business. We are excited to be part of this vital organization.”
Founded in 2011, iTellio is a digital place-based advertising network. Their distribution is centered around convenience stores and big box retailers in urban city centers. Their core product utilizes anonymous facial detection to connect brands with targeted demographics. We are told that their unique advertising capabilities allow them to transform a traditional automated teller machine into an interactive, digital place-based advertising platform by way of a digital touchscreen ATM topper.
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