NZ Based VMO Work Network Reaches Half a Million Professionals
Adrian J Cotterill, Editor-in-Chief
New Zealand’s leading workplace media and content network, VMO Work, has just broken another audience milestone with figures revealing the network now commands a cumulative weekly audience of over half a million professional workers.
HOYTS Group (owners of VMO Work) Chief Commercial Officer, Anthony Deeble told us “VMO Work was the first to deliver a network of full motion digital screens within premium New Zealand office buildings – the refreshed content and our commitment to ongoing investment cements VMO Work’s position as the leader in workplace media in New Zealand.”
The VMO Work audience is dominated by traditionally hard to reach white-collar, high income workplace professionals and underpinning the networks rapid growth is, we are told, a commitment to deliver fresh content tailored to the interests of the audience; weather, sport, news headlines and finance updates are a staple of course.
As digital technology evolves, so too does VMO Work’s new content layout using the latest technology and a fresh new look to ensure clients’ needs are met faster and more efficiently than ever before.
Gordon Frykberg, General Manager VMO Work said “we’re committed to creating better value for all our partners. This latest content evolution will further increase demand from property partners and brands alike.”
Display time remains at 10 seconds, however there is now an option for advertisers to dominate with the full screen moving imagery, as well as the option or even of sponsoring a content segment such as news or weather.
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