Adrian J Cotterill, Editor-in-Chief
Broadsign has launched a new digital out-of-home campaign bought, sold and delivered through automated programmatic bidding.
Through an integration with the Broadsign Reach SSP, the campaign is running on Branded Cities iconic Harmon Corner screen. The campaign was booked through the OutMoove DSP specialized in digital out-of-home. To accommodate the large, 18,600 square feet screen, Broadsign worked with digital out-of-home content specialists, Voodooh, to create videos for the campaign.
Vince Banks, VP of programmatic sales operations said: “While we’ve been involved with programmatic digital out-of-home for a little while now, it was exciting to really be part of the action this time. Having experienced the transaction from both the buy and the sell side now, we’re even more confident of the strong future programmatic has in the digital out-of-home industry.”
If you are at #dse2018 this week you can find more information on the campaign, on their booth 1731 to talk to the Broadsign team.
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