Marketers Love Measurement Says @AdMobilize
AdMobilize will soon unveil to the digital signage community at #dse2018 its all-new Vehicle Recognition Engine through a live demo taking place in downtown Las Vegas.
This week and in the weeks following, the Vehicle Recognition Engine, integrated with a downtown digital billboard run by Connell Outdoor Advertising, will be collecting key vehicle data that’s increasingly demanded by media companies, advertising agencies, and brand marketers – those responsible for the purchasing of digital signage-based media.
AdMobilize co-founder and CEO Rodolfo Saccoman told us that the captured data is being streamed to the company’s DSE Booth #2369 where attendees can learn how the platform’s AI and machine learning algorithms anonymously convert raw data into decision-making insights.
We are told that the AdMobilize Vehicle Recognition Engine is the culmination of three years and tens of thousands of collective engineering hours invested in developing proprietary AI and machine learning algorithms sufficiently sophisticated to both detect and recognize vehicles in motion, in real-time, day and night, with remarkable accuracy. The secret sauce of the platform is that AdMobilize’s AI is optimized for low processing-power devices; enabling massive adoption as hardware costs are drastically minimized.
The engine can count cars, assess peak traffic periods, gauge vehicle speed, and identify vehicle type – e.g. sedan, SUV, bus, van, minivan, or motorcycle – and upcoming, vehicle brands. All data is fed in real-time – within 10 milliseconds – to an intuitive dashboard for end-user analysis and consumption. Using the information gleaned from the Vehicle Recognition Engine, OOH advertisers and media companies can more effectively target their billboard ads based on captured vehicle analytics, allows them to sell by audiences, and optimize the yielding of rate cards.
Categories: DailyDOOH Update
