Adrian J Cotterill, Editor-in-Chief
Brite Media Group, Has announced the acquisition of Mesmerize Marketing.
Based in New York City and founded in 2006, Mesmerize is an established leader in patient education at the point-of-care and the largest provider of static media in high prescribing physicians’ offices. Gregory Leibert, the founder and Chief Executive Officer of Mesmerize, and Craig Mait, Chief Operating Officer, will join Brite Media in leadership roles and will continue to operate the Mesmerize business along with their existing team.
Brite Media’s Chief Executive Officer Joe Puglise told us “We are thrilled to gain access to the point-of-care space with a partner who has the expertise, tenure, and reputation of Mesmerize. The efficacy to advertisers, proven ROI, and explosive growth in the channel drew our attention to Mesmerize. We look forward to helping Mesmerize lever their impressive growth in the years to come.”
Mesmerize provides targeted educational materials including wallboards, literature distribution, branded medical essentials, and mobile integration to patients and care givers in waiting rooms, exam rooms, and other high traffic areas of doctors’ offices, dental offices, community-based organizations, AIDS service organizations, and independent pharmacies. The company’s network reaches over 60,000 physicians and 7,500 pharmacies nationwide. Mesmerize’s editorial content in English, Spanish and Chinese speaks directly to patients across multiple demographics within specialty practices including diabetes, rheumatoid arthritis, oncology, women’s health, pediatrics, mental health, cardiology, and infectious disease.
Brite Media has pioneered several creative advertising products, historically focused on hand-delivered marketing messages. In July 2017, Brite Media acquired Clean Zone Marketing, one of the Midwest’s largest transit agencies, further diversifying the media portfolio while providing additional marketing solutions for advertising partners. Brite Media’s team believes that Mesmerize will complement its existing product portfolio with a point-of-care platform and a renewed focus on healthcare. Point-of-care media educates patients in an environment where they are empowered to communicate with their care providers about disease specific conditions.
The Beekman Group, a leading private equity firm based in New York, acquired Brite Media in 2014 with the goal of building an out-of-home media platform with a diversified product offering. In less than four years, Brite Media has more than doubled in size through organic growth and acquisitions led by Beekman and management. Brite Media now has a robust offering of five complementary media products and services that together make the company a leading media services business in the attractive out-of-home advertising industry.
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