Adrian J Cotterill, Editor-in-Chief
Unlike many big shows, Exponation, LLC, the organisers of #dse2018 do not give out awards for the best booth / stand designs. Perhaps it’s because it’s only a two day show or more likely can be a ‘politic’ / impartial / neutral nightmare to manage but no matter, we are, as you all know, more than happy to give our opinion (on pretty much everything) …
Actually we think that most people would easily agree with us on this – by far, the best stand at #dse2018 was put together by Ayuda Media Systems’s Director of Operations Athena Souptonuts – sister of Andreas Souptonuts (Ayuda’s Co-Founder and now CEO of sister company Hivestack).
Athena and Ayuda’s Kat Silberstein picked up the (above) caravan, previously having been wrapped in their traditional Orange, in Los Angeles and towed it from there to Las Vegas.
The orange bicycle, bench, orange cooler box, cat (look closely beneath the caravan to see a sleeping cat) and the artificial grass were all bought specifically for the stand. At the end of the show, Athena sells everything off on eBay!
Senior execs, CEO Luc Filiatreault and Ayuda’s Global VP of Business Development & Marketing Daniel Fleischer were able to conduct private meetings in the caravan.
The screen attached to its rear showed off their software, including their new Revenue Intelligence (Ri) platform.
Overall their stand was creative, functional, colourful and quirky. As we said, easily the best!
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