Adrian J Cotterill, Editor-in-Chief
Finance, tourism, automobile and travel are among the launch categories at Motion@LondonBridge, the new digital channel from JCDecaux.
JCDecaux, the market leader in Digital Out-of-Home (DOOH), has extended its digital offering in London with the launch of Motion@LondonBridge – seven state-of-the-art full motion digital landscape screens at London Bridge station.
Bringing a new opportunity for brands to target affluent audiences as they shop, eat and socialise, Motion@LondonBridge screens have been carefully positioned to target the retail offering on both sides of the gateline and will deliver 14 million weekly viewed digital impressions at this newly redeveloped travel hub in the heart of London.
Spencer Berwin, Co-Chief Executive Officer at JCDecaux, told us “Volvo, Samsung, Singapore Air and Fineco Bank are among the launch brands deploying this exciting new channel in the heart of London. This is a powerful opportunity for brands to reach affluent audiences in a premium retail environment that has recently undergone a £1 billion redevelopment programme. For brands that wish to target city audiences and key decision makers this will be a strategic new communication channel in the heart of London.”
Motion@LondonBridge is an expansion of the Motion@Portfolio, which currently comprises Motion@Waterloo, Motion@Euston and Motion@TheCity.
As a new premium shopping environment, London Bridge station offers over 70 outlets, more than any other Network Rail station, including luxury brands such as Ted Baker, Mac and Rituals.
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