McDonalds Launches UK Weather Reactive Campaign
Adrian J Cotterill, Editor-in-Chief
This week, McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions.
Ben Newman, Creative at Leo Burnett London told us “Don’t trust the weatherman. This April, McDonald’s has got you covered.”
In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts.
For example, an unwrapped burger represents the sun, while an upturned box of fries signifies rain. There are eight different icons to show how volatile April weather can be.
The campaign was planned and booked by OMD and Talon and produced by Grand Visual. Dynamic content is managed and delivered by QDOT, using the ad tech platform OpenLoop.
Follow DailyDOOH