Broadsign Partners w/ OutMoove to Simplify Data-Driven Programmatic #OOH
Adrian J Cotterill, Editor-in-Chief
Broadsign and OutMoove, a specialized out-of-home (OOH) buying platform, have integrated the Broadsign Reach supply-side platform (SSP) with OutMoove’s outdoor demand-side platform (DSP) to streamline the use of real time data-sources and precise screen targeting of global programmatic DOOH campaigns.
Early adopters foodora, an international online food delivery and pickup service, and Kinetic, a WPP subsidiary specializing in OOH campaign planning and creation, have already tapped the new offering to deliver more targeted programmatic DOOH campaigns.
Vince Banks, VP of programmatic sales operations at Broadsign told us “The success of the foodora and Peugeot campaigns is indicative of how a programmatic approach is transforming the digital out-of-home industry. Through automation, transacting digital out-of-home ad space is more streamlined and provides buyers and brands with more control over their campaign’s targeting and budget.”
Mendel Looije, co-founder and CEO at OutMoove said “For us, outdoor is all that matters. The features of our platform used by Kinetic and Foodora in their campaigns are a good example of our focus and commitment to outdoor. We work closely with media owners, media buyers and Broadsign to ensure the transaction and delivery of each digital out-of-home campaign is optimized for the medium.”
foodora, Kinetic, OutMoove and Broadsign will also host a session at the European Out-of-Home Automation and Programmatic Conference which takes place Thursday, May 3, 2018 as part of London Digital Signage Week.
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