Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization for everything digital out-of-home, announced today that Montreal-based Atedra has joined the organization.
Founded in 2006, Atedra has established itself as a leader in digital media and now manages one of the largest offerings in digital advertising in Canada. Over the past five years, Atedra has worked to launch programmatic digital out-of-home and is now rolling out the first demand side platform (DSP) to truly deliver self-serve DOOH and mobile advertising campaigns under one platform with a single access, as well as standard display, video and native units. Atedra’s state-of-the-art DSP supports Programmatic Guaranteed, Private Marketplace and Open Exchange for DOOH.
Barry Frey, DPAA President & CEO, told us “The digital out-of-home sector is exploding in Canada just as it is in the U.S., and we are delighted to welcome one of its major engines of growth, Atedra, to our membership ranks. We look forward to their participation in our various initiatives, including our first-ever Video Everywhere Canada Summit on May 14 in Toronto.”
DPAA’s Video Everywhere Canada will be held at Cineplex’s Rec Room, a new state of the art entertainment and conference facility, and will feature an agenda covering important issues and developments in the video everywhere ecosystem, including programmatic, multi-screen engagement, mobile/location data and case studies illustrating digital out-of-home’s impact on consumer behavior. In addition, DPAA will announce findings from its first survey of Canadian media planners.
Pierre-Antoine Fradet, President, Atedra, said, “We are joining DPAA at a great time for us and digital out-of-home media in Canada. We look forward to providing input on the Video Everywhere Canada Summit and to becoming very active contributors to the organization’s efforts to grow the DOOH space.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
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