Adrian J Cotterill, Editor-in-Chief
The NEC Solutions Showcase, now in its 10th takes place at Victoria House, Holborn, London on May 16-17, 2018 and will see NEC Display Solutions collaborate with Musion Events to bring live 3D holographic experiences to the #NECShowcase.
The NEC Showcase presents exceptional visual experiences, created through collaboration with our partners to deliver fully integrated solutions presented within real-life scenarios. Our partnership with Musion will bring ‘wow moments’ to surprise and captivate visitors as they are transported on a journey through time – an immersive experience demonstrating how technology touches and enhances our daily interactions.
‘Holographic technology offers a very cost-effective way to generate excitement and engage with audiences at live events,’ says Ian O’Connell, director at Musion Events. ‘With new high bright laser projection, the results are stunning with incredible visualisation even where the ambient light is high. This has opened up many more applications and we are seeing huge interest for retail showrooms, for product launches, design simulation, CEO addresses and even supporting political campaigns.’
Mark Taylor, display solutions manager at NEC Display Solutions sees enormous potential in this ground breaking visual medium, ‘there has been a giant leap forward in technology and live holographic telepresence offers genuine benefits across many sectors – reaching out to audiences without the cost and risk associated with travel and insurance and shipment of large expensive products, yet delivering inspirational content in an exciting format.’
At the Showcase, in a car showroom scenario, using a 35k lumen NEC laser projector, Musion’s Eyeliner™ holographic system delivers a stunning life-sized 3D visualisation of a supercar. Visitors can interact with the car using an NEC touch table to manipulate content as the car spins 360 degrees. Alongside the supercar projection, NEC and Musion will demonstrate live telepresence as the audience is addressed by a live holographic presenter via Musion™’s immersive telepresence solution.
Welcoming visitors as they enter Showcase, and helping to create the illusion of a London Underground scenario, Musion™’s EyeCandy holographic technology uses NEC laser projection to present a ‘blast from the past.’ Captivating and engaging, this smaller format solution offers cost-effective signage with wow factor for corporate receptions, retail environments or for trade shows and exhibitions.
You can register your interest here.
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