Adrian J Cotterill, Editor-in-Chief
Ayuda Media Systems Inc., the leading ERP and Business Optimization software company in our industry announced today at the Geopath / OAAA 2018 conference that it has recently completed a change in Chief Executive Officers.
Andreas Soupliotis, Founding CEO since the company’s inception 15 years ago, will be moving to the role of Vice-Chairman of Ayuda, while the current President Luc Filiatreault has been promoted to CEO. Soupliotis will continue to advise the company on strategy from his board seat. He has been acting as CEO of two companies, Ayuda and Hivestack, since Hivestack’s inception as a separate, programmatic ad tech company.
Andreas Soupliotis told us personally last week during London Digital Signage Week that he instigated the change, the idea being to allow full-time dedication to Hivestack operations as its CEO while moving to a non-operational role at Ayuda.
He told us “Luc has done a phenomenal job since he joined last year. During his initial short tenure as President, he has already transformed the business in many positive ways that have laid a foundation for spectacular growth. I have full faith in Luc’s ability to take Ayuda to new heights as I pass on my role as CEO to him.”
Luc Filiatreault said Filiatreault “I am absolutely thrilled to accept this appointment as CEO. I joined Ayuda in September 2017 I have since become enamored with the company, the team and the DOOH industry altogether. We have incredible plans for continued growth, and I’m looking forward to activating and delivering on them. Andreas is leaving big shoes to fill, and I look forward to his guidance as I continue where he left off.”
Ayuda was founded back in 2003 with the mission of empowering OOH media owners with state-of-the art software to their run day-to-day operations optimally while automating workflows. Almost 15 years and almost one hundred OOH media owners later, vendors globally use Ayuda to operate highly efficient front & back-office OOH business units.
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