Comprehensive Network Audits Announced by @PatientPoint
Adrian J Cotterill, Editor-in-Chief
PatientPoint, the trusted leader in patient and physician engagement solutions, today announced that it is further bolstering its industry-leading auditing practices by conducting one of the most comprehensive audits to date of a point-of-care network. Independent media auditor the Alliance for Audited Media and merchandising solutions leader SPAR Group have been selected to carry out the proactive, third-party audits. While SPAR Group will confirm the physical presence and operation of devices, AAM will carry out campaign-level auditing to verify and validate digital playback of sponsor advertising.
For more than 30 years, pharmaceutical and health and wellness brands have trusted PatientPoint to deliver high-value impact at the point of care. By offering the most comprehensive solution set and best-in-class analytics, PatientPoint delivers positive, measured script lift and guaranteed results. The digital and physical audits announced today further underscore the company’s continued commitment to shaping and providing superior, trusted analytics and insights to sponsoring brands and reinforce its reputation as the point-of-care industry leader.
PatientPoint Founder and CEO Mike Collette told us “Trust is an important component of the PatientPoint DNA and has been a guiding principle for how we do business over the last 30 years, evidenced by our 93 percent client renewal rate. Our objective in implementing additional, rigorous auditing standards is to enable our clients to have the same or greater confidence in buying point-of-care media as any other media channel.”
Notable components of the PatientPoint audits include:
- Conducting statistically valid physical audits in physician offices to ensure placement and operation of interactive digital devices
- Digital ad verification through proof-of-play data on all digital ad campaigns
- Guaranteeing proof of delivery of custom print guides to physician offices
Beginning with its 2018 physical audit (to conclude by June 30), PatientPoint will conduct annual physical audits. Digital audits will be continual. Beyond the audits announced today, PatientPoint will continue its internal quality control processes that monitor daily device heartbeats to confirm functionality.
Chief Analytics, Insights & Strategy Officer Scott Nesbitt said “With POC advertising firmly established as a mainstream channel and an important component of the media and promotion plan, brand marketers must be able to trust their partner to deliver and guarantee reach and results. Our unprecedented audit—to be performed by best-in-class, independent partners—makes a bold statement to our sponsors to continue to trust PatientPoint to deliver on our promises.”
The PatientPoint audit coincides with an initiative by the Point-of-Care Communications Council (PoC3)—of which PatientPoint is a founding member—to develop ethical guidelines for the POC space and industry-wide auditing standards. The trade group recently issued a buyer’s guide for brands and agencies, which includes key questions to ask when considering a point-of-care partner and subsequent point-of-care investment.
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