Adrian J Cotterill, Editor-in-Chief
AVIXA have announced that the developers of C2 Montréal, a ground-breaking business conference merging commerce and creativity, will bring their innovative brand of immersion and collaboration to #InfoComm18.
C2 International describes itself as a ‘global convener on a mission to transform executives and organizations that are ripe for change ― whether they know it or not’. In a collaborative context specifically designed to provoke collisions and spark new ideas, C2 gets leaders to challenge their biases, shift their perspectives and explore completely new ways of doing business. C2’s reinvention of the international conference experience started with the annual C2 Montréal event, which has been described as “challenging conventions” by The Economist and “a business conference unlike any other” by the Harvard Business Review. After Zurich, Milan, Copenhagen, Amsterdam, Rome, San Francisco and Melbourne, C2 is now expanding its reach across all continents.
David Labuskes, CTS®, CAE, RCDD, Chief Executive Officer of AVIXA told us “We are thrilled that the creative thought-leaders at C2 International are joining us for InfoComm 2018 in Las Vegas,” said Both AVIXA and C2 are committed to helping professionals think differently about how they tackle business challenges in a rapidly-changing world. I can’t think of any organizations that are better positioned to help welcome and engage attendees in brand-new ways at the first InfoComm produced by AVIXA.”
Imagined by world-class agency Sid Lee in collaboration with founding partner Cirque du Soleil, C2 International was established to help businesses foster a culture of innovation and creativity. C2 events attract thousands of decision-makers across continents and industries for talks, workshops, extreme brainstorming sessions, meet ups, performances and other festivities.
Martin Enault, President – APAC C2i said “Over the past six years, the C2 team has been researching and testing ways to take people outside of their usual frames of reference in the belief that experimentation leads to a culture of innovation. We’ve been designing and fine-tuning experiences that encourage participants to think differently about a problem, shifting their mindset in a way that will help them find new solutions to their business challenges. Core elements of that are atypical brainstorming experiences that we call labs. We are proud to feature such organic installations at #InfoComm18.”
C2 will bring several of its most engaging labs to #InfoComm18 in Las Vegas, encouraging attendees to connect with big ideas and collaborate in new ways. C2 labs combine technology, immersiveness, and networking into a series of unique, facilitated encounters.
Jason McGraw, CTS, AVIXA Senior Vice President of Expositions said “The introduction of C2 experiences to the #InfoComm18 show floor complements nicely other AVIXA initiatives, like the TIDE Conference (Technology. Innovation. Design. Experience.), which returns this year, and the launch of our Integrated Life program. The AV industry continues to grow and evolve faster than any of us could imagine. We are dedicated to introducing new content and experiences that help grow our industry and start fresh, new conversations among creative professionals who use AV solutions to drive outcomes.”
Registration for #InfoComm18 is open here.
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