Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization for everything digital out-of-home, has announced that MediaMath has joined its membership ranks. MediaMath delivers products and services that make the digital world better by enabling the delivery of transparent and engaging advertising across all digital touchpoints.
Lewis Rothkopf, GM, Supply, MediaMath. “We are delighted to be the first omnichannel DSP to join DPAA and bolster our work to bridge the gap between DOOH and other digital marketing channels. DOOH is an exciting space for CMO’s who can create smarter media plans and open up opportunities to leverage data to activate exciting applications including, for example, dynamic creative.”
MediaMath is known for its pioneering work around transparency, and for championing the movement to revolutionize traditional marketing by delighting consumers with relevant advertising. The company works with both brands and agencies to power digital advertising across all digital.
MediaMath helps leading global marketers deliver personalized digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use our enterprise software every day to launch, analyze and optimize their digital advertising campaigns across mobile, video, audio, social, digital out of home and Advanced TV formats. Founded in 2007 as a pioneer in “programmatic” advertising, MediaMath was recognized by Forrester in 2017 as a leader in the demand side platform category and as a leader in the data management platform category. MediaMath has offices in 17 cities worldwide and is headquartered in New York City.
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