Adrian J Cotterill, Editor-in-Chief
Localized Programmatic Platform Simpli.fi has become the third DSP to join DPAA, the leading global organization for everything digital out-of-home, in the last month.
Simpli.fi, based in Fort Worth, Texas, is a programmatic advertising platform built for the scale of localization and personalization. The company was recognized recently by the Local Search Association as best in class for use of location data for audience targeting, competitive intelligence, customer experience improvements and attribution for its geo-fencing product suite.
Barry Frey, DPAA President & CEO, told us “Simpli.fi delivers great results for marketers and helps them measure how online targeting delivers offline results. More and more DSPs are joining us at DPAA because they recognize that digital out-of-home and programmatic are a great fit and offer a wealth of data on ad effectiveness and impact on sales.”
Ryan Horn, Vice President of Marketing, Simpli.fi, said, “We see numerous benefits to joining DPAA, including lead generation and networking, as well as access to events, best practices case studies and research. We are delighted to be working with Barry and his team and look forward to contributing to the industry’s growth now that we have a seat at the table.”
Simpli.fi works with the largest buyers of localized advertising, including brands, agencies, local media groups, networks and trading desks. These companies utilize Simpli.fi to localize ad targeting and content, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their dynamic audiences.
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