New Liverpool City Centre Premium Digital Screen
Adrian J Cotterill, Editor-in-Chief
We note that Liverpool based outdoor advertising specialist OPEN Media is set to launch their latest digital screen on July 2, 2018. Barratt House is situated on the corner of North John Street and Lord Street in the heart of Liverpool’s shopping district. The ‘Mega Six’ commercial advertising space is billed as the largest portrait digital screen in Liverpool.
Mike Smith, Managing Director told us “Barratt House is the starting point of a national rollout of premium digital screens across the UK. Here at OPEN we pride ourselves on our ethos of quality over quantity, and are incredibly excited to announce several new exceptional locations throughout the summer. The most exciting thing of all is the growth of the team – in just 12 months we have gone from a team of three to seven. For me, the most rewarding thing is being able to create new jobs in your home city.”
Barratt House is positioned to influence the attention of both pedestrian and vehicle traffic. The site sits opposite the designer Liverpool ONE shopping centre which is home to more than 160 retail brands from John Lewis to Apple, JD Sports to Bose. With a 2017 footfall reaching over 29 million, the shopping centre is home to not only retail merchants but cafes, restaurants and two new hotels which attract a dynamic and upmarket audience.
Barratt House is OPEN’s second city centre digital screen and is representative of the direction and ambition of the company. Both digital sites, Victoria Street and Barratt House are positioned along one of Liverpool’s main arterial routes, therefore have the ability to impact consumers travelling in and out of the city.
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