Adrian J Cotterill, Editor-in-Chief
Australia’s fastest growing retail out-of-home business, Shopper Media Group, is celebrating one year of partnering with out-of-home ad tech company, Ayuda Media Systems as it continues to deliver market-leading digital media solutions across its shopping communities.
Shopper Media Group has now transitioned 100% of their Smartlite digital advertising panels onto the Ayuda integrated software platform to take advantage of the most technologically advanced, flexible software in the industry to manage sales, scheduling, data-driven digital ad serving and customer-facing enablement tools.
Shopper Media Group’s partnership with Ayuda demonstrates its focus on delivering unrivalled technology in the OOH space and customisable campaigns to clients. Shopper Media Group have utilised the Ayuda software to streamline content scheduling, allow mass personalisation capabilities and increased creative campaign flexibility to align even better with the needs of each individual advertiser.
Ben Walker, Shopper Media Group CEO told us “Innovative technology is a powerful driver in achieving growth and providing a customisable DOOH experience. Implementing Ayuda has allowed us to offer greater digital inventory flexibility, and thus greater personalisation options. We can run multiple different advertising scenarios during each day and to different locations/audiences across our local shopping communities simultaneously. Customers to our shopping centres can enjoy a richer, more engaging experience as the messaging they are served up by Ayuda is more relevant to them based on who they are and where they live; powered by our understanding of our local shopping communities.”
Shopper Media Group continues to experience unprecedented growth with its network of Smartlite® Digital Panels spanning to over 235 shopping centres across Australia and reaching more than 5.65 million unique shoppers each fortnight.
Paul Rago, Shopper Media Group Chief Financial Officer, believes Ayuda’s end-to-end solution is key to the partnership’s success, he told us “Our partnership with Ayuda helps us power key components of our business, from lead creation to the scheduling of content, from the contract management to client invoicing. Stability and flexibility are also especially important in the digital out-of home space, and Ayuda’s integrated platform fulfils this core business need.”
Since its launch in 2015, Shopper Media Group has achieved exponential growth in the retail out-of-home landscape and is currently Australia’s fastest growing company in this sector*, with a focus on expanding reach in local grocery-centric shopping centres. Shopper Media Group offers shopping centres a market-leading digital solution with its advertising panels, advanced Wi-Fi and virtual beacon technology that accurately tracks shopper behaviour in real-time.
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